Step up.
At Butterfield, we provide full-service community banking and specialised international financial services. Operating in multiple jurisdictions, we focus on results, value relationships, and celebrate success. If this sounds like your kind of company, then consider this opportunity to become part of a collaborative team of professionals at a world-leading, independent offshore bank and trust company.
Assistant Vice President, Group Content Marketing
The role of the AVP, Group Content Marketing oversees the development of marketing content for multiple channels to drive business opportunities for Butterfield and to deepen customer relationships across business segments. The role is responsible for both the direct creation of Group content, and collaborating / coordinating to ensure that content produced by others is strategic, consistent, and effective.
Your responsibilities will include:
- Producing and inspiring the development of first-class content inclusive of articles, presentations, videos, infographics, and data visualization to target audiences across digital channels through structured content creation and processes for sourcing information, analysing, and creating content.
- Coordinating within the marketing team to support cross-jurisdictional marketing activities such as product marketing, group marketing / business development materials, etc.
- Working to ensure that all the narratives and messages across the Group are in support of the content strategies and editorial decisions formulated along with the VP, Group Strategic Marketing, Group Head of Marketing & Communications, and key stakeholders in the Marketing & Communications team and business segments.
- Leveraging agency relationships to design and implement measurement systems that actively measure, manage, optimize and communicate the performance of the content put out by the business segments against their operational objectives and strategies.
- Actively supporting the VP, Strategic Marketing & Communications in customer research, including formulating questionnaires and surveys; gathering information on the industry and competitive environment to validate themes for the business’s content; and developing well-informed topics and themes for content creation.
- Playing a consultancy role for the Marketing & Communications team, offering strategic counsel in their content planning, development, channel selection and focus and editorial, as well as overall strategies for key events and projects inclusive of major business conferences, and other key initiatives.
- Other duties as are necessary, directed by the VP Group Strategic Marketing & Communication.
Your qualifications and skills include:
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or a related field
- At least 10 years of working experience in marketing strategy and the development and execution of creative content
- Exceptional communication skills, both in written and verbal form. Must have a strong ability to engage and persuade varying audiences even on technical subjects
- Capacity to manage internal and external meetings in a structured way, and demonstrate an ability to drive culture and our values through the department
- Keen interest and competency in technology, marketing automation and software. Must be proficient in the use of Microsoft Office. Experience specifically with Adobe Creative Suite, HubSpot, Jira and Meltwater would be an asset
- Strong analytical skills, showing deep interest in research and analysis of business-related content. Must possess the ability to interpret marketing data in gauging success of content and campaigns, communicating insights, and translating insight into action
- Time consciousness and being able to finalise projects within given time-frames and multi-tasking skills - having an ability to prioritize tasks
- Commercially driven with an aptitude to create business opportunities and deepen client relationships through great content output
- Collaborative and relatable, with the ability to engage easily with people and build strong and long-lasting relationships within the department, with business leaders and stakeholders, partners and clients
About the team
The Marketing & Communications team manages both internal and external communications, keeping numerous audiences up-to-date through traditional and digital channels. It plays an integral role in providing direction and support for the promotion of the Bank’s products, services and community activities including sponsorships, advertising, events, media and community relations, and management of the Bank’s website and social media.
Why Butterfield?
Butterfield is a leading independent offshore bank and trust company. With more than 1,300 financial services professionals across ten international jurisdictions, the Butterfield experience is enhanced by robust learning and development opportunities, comprehensive benefits, and preferred rates on a variety of proprietary financial services. Guided by our core values—approachable, collaborative, empowered and impactful—we provide a respectful environment where the diversity of our employees and the talents and experiences they bring are celebrated and valued. With a 160-year tradition of service excellence we empower individuals to achieve their goals and make a positive impact on our business, our clients and our communities.