Butterfield (Singapore) Pte. Ltd. rebrands to reflect services provided throughout Asia.
The Bank of N.T. Butterfield & Son Limited has announced that its Singapore-based subsidiary, Butterfield (Singapore) Pte. Ltd., will be operating under a new name, and will be known as Butterfield Trust (Asia) Limited with immediate effect.
Almost three years after establishing its Trust company in Singapore, Butterfield initiated the rebrand to reflect the business’s focus on providing Trust and Fiduciary Services to clients throughout Asia.
Brian Balleine, Regional Head, Butterfield Trust (Asia) Limited believes the name is now more closely aligned with the Trust’s service offering.
“Singapore has a strong reputation as a well-established and diversified international finance centre, however we provide services throughout Asia and our new name reflects that.
“The Group is excited about the change, which demonstrates our continued growth, business development and multi-jurisdictional capabilities. Butterfield’s success has been built on our commitment to providing clients with a personalised service and access to professionals who have unparalleled expertise in the field of trust legislation and administration. The evolution to Butterfield Trust (Asia) Limited recognises the services that we provide beyond Singapore and reflects the value we place on our client relationships.”